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Digital Marketing Trends for 2021

Change is the only constant, and that is particularly true in digital marketing— new trends arise all the time, and it can be challenging to keep up.

Fortunately, we've come up with a list of essential digital marketing trends you need to keep an eye on in 2021.

1. Live streaming

What better way to keep your audience updated than live streaming business events, right? Since in-person gatherings are limited around this time, inviting people to join you virtually is a great strategy to help you build a strong community and turn viewers into loyal customers.

From live product unboxing to launching a new product, live streaming is the way to go, and this digital marketing trend is clearly here to stay.

2. Short-form video content

What is one of the most effective ways to grab your audience’s attention?

Short-form video content. And when it comes to this, it is undeniable that TikTok is a winning platform. In fact, in January 2021 alone, TikTok had 62 million downloads. Using TikTok, you can easily create shareable, engaging, and potentially viral content for your viewers.

Not sure if TikTok is the right fit for your target market? Luckily, one of Instagram's latest features - Instagram Reels - is the perfect way to connect with your audience by making use of a variety of audio and visual effects for eye-grabbing content.

When it comes to digital marketing for businesses in the B2C industries, short-form video content is a sure-fire way to reach your prospects, drive engagement, and increase brand awareness.

3. Branded content

Speaking of brand awareness, this brings us to our next digital marketing trend on this list, and that is branded content. A brand is more than just its logo - branding is all about values, purpose, mission.

As Seth Godin, author and entrepreneur, says: “If people believe they share values with a company, they will stay loyal to the brand.”

Some of the types of branded content most consumers love are infographics, white papers, and quizzes. Furthermore, branded content will surely help you position yourself as an authority in your field and earn the trust of your customers.

4. Audio content

There is more to establishing your organization’s reputation as an expert in the industry - and audio content can help with that.

Starting a business podcast, for instance, will enable you to share your experience, growth, and brand story with a personal touch, and consumers can listen to your audio content even when they’re not paying attention to their phone screen.

5. Automation tools

We live in a fast-paced world, and to thrive in this ever-changing business climate, it is necessary to stay consistent and relevant.

After all, you know what they say: consistency is key. Show up for your audience and provide them with valuable content using marketing automation tools.

How do these work? You can schedule posts, manage your content, and keep track of your numbers more efficiently, making this an ideal solution to save precious resources while making the most out of your content.

Last Thoughts On Digital Marketing in 2021

So what are the key takeaways? It’s simple: connecting with your target audience online is a must if you want your business to succeed these days.

Although the aforementioned 5 digital marketing trends might not seem much at first glance, we guarantee they will help you establish and maintain an online presence for your business long-term.